Hong Kong Tourism Board Teams Up with National Geographic on Great Outdoors Hong Kong Campaign
The Hong Kong Tourism Board (HKTB) has joined forces with National Geographic, the world’s destination for science, exploration and adventure, to promote its 10th annual “Great Outdoors” campaign, featuring 13 of the city’s most stunning landscapes. The campaign will include an authoritative guidebook, Your Guide to Hiking & Cycling in Hong Kong, photo gallery as well as collaborative content with insights from National Geographic photographers and trail experts.
Visitors to Hong Kong can now discover some of Hong Kong’s most picturesque nature trails through the contrasting lenses of the “One Place, Two Perspectives” narrative. Contrasting city views with verdant mountains; traditional villages with natural flora and fauna, and beautiful landscapes with stunning seascapes, the stories will present Hong Kong as a jaw-dropping, breathtaking visual dichotomy.