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Welcome to the PATA UK & Ireland Chapter

PATA UK is the hub of activity for Pacific Asia. We have a community of over 5,000 travel professionals who strive to be travel experts for a wide array of destinations throughout the region. Our goal is to educate the UK travel trade by hosting events throughout the UK, where members can keep up-to- date about the latest happenings in Pacific Asia.
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Adelaide – Australia’s Vineyard Capital
Few cities can claim to have vineyards on their doorstep, but Adelaide, South Australia’s vibrant capital, is truly one of a kind. Known as Australia’s vineyard capital and proudly recognised as one of the Great Wine Capitals of the World, Adelaide invites travellers to discover a lifestyle where fine wine and fresh produce flow effortlessly together.
 
Taste cool-climate wines whilst watching kangaroos hop through the vines in the Adelaide Hills just 20-minutes from the city, discover the Barossa’s world-renowned Shiraz less than an hour away, or journey south 40-minutes to McLaren Vale, where sustainable and biodynamic winemaking thrives. With over 200 wineries within an hour’s drive of Adelaide, you’ve found the ultimate destination for wine lovers. Travellers can explore Adelaide’s stunning wine regions by guided bike tour with BikeAbout, join a group tour with Taste the Barossa, or opt for small-group and private touring with specialists like Small Batch Wines.
 
But Adelaide is more than just wine. At its heart of the city lies the bustling Adelaide Central Market, Australia’s largest undercover market, brimming with local cheeses, artisan breads, and seasonal produce. Book a one-hour tour of the market guided by a local with Flamboyance Tours and enjoy a few samples along the way. 
 
Whether you’re a seasoned wine lover or simply looking for a holiday with flavour, Adelaide is ready to pour you a glass.
Fine dining at 30,000 feet with Singapore Airlines
A restaurant setting, a world-class dish… you’ll find everything you need to enjoy an unforgettable dining experience in the air with ‘Book the Cook’. This unique offering is offered in Suites/First Class, Business Class and Premium Economy for flights above 1.5 hours flight time and allows passengers to choose from a wide selection of thoughtfully crafted meals, up to 24 hours before departure.

For other special onboard food options, you can also pre-book a celebratory cake in any cabin class for your customers to make their journey extra special, whether it be to celebrate birthdays or anniversaries.
 
Vietnam: A Culinary Journey from Streets to Stories with JustravelAsia
Vietnamese cuisine is one of the country’s greatest treasures, and is deeply shaped by the country’s culture and traditions. Meals are meant to be shared, reflecting the value of family and community. The use of fresh herbs and seasonal produce comes from a way of life closely tied to nature and the land. Influences from dynasties, trade, and colonial history have also left their mark, blending local flavors with global spices — from Chinese-inspired noodles to the French baguette reborn as bánh mì.

For travelers, one of the most memorable ways to experience this culture is through a home-hosted meal. Sitting at the family table, guests not only enjoy regional dishes prepared with love, but also gain a deeper sense of Vietnamese hospitality, daily life, and the traditions that guide how food is cooked, served, and shared.
 
Nowhere reflects this more strongly than Hue, Vietnam’s imperial city. A journey to Hue is never complete without stepping into a local home. Walk through quiet back alleys to Ms. Nau’s garden house, where three generations live and work together under one roof — a typical Hue family tradition. Each member follows their own passion, from cooking to singing to art, all while carrying the royal customs and refined spirit that define Hue culture. Ms. Nau herself is an interior designer who returned from Saigon to pursue her craft in macramé. Meeting her and her warm family offers an intimate glimpse into Hue’s living heritage. The experience ends with a home-cooked dinner in the garden, featuring signature Hue dishes prepared with care, heart, and a sense of history.
 
Vietnamese cuisine is more than food on the table — it is a living story of culture, family, and tradition. Discovering Vietnam through its cuisine is not just about tasting flavors, but about sharing moments, hearing stories, and feeling the heart of the country. In every meal, Vietnam offers a connection that is authentic, personal, and unforgettable.
MEMBERS DIRECTORY

MEMBERS DIRECTORY

Use our membership directory to browse PATA members and find contacts for DMCs, airlines, tourist boards & hotel partners in the Pacific Asia region.

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