Welcome to the PATA UK & Ireland Chapter
PATA UK is the hub of activity for Pacific Asia. We have a community of over 5,000 travel professionals who strive to be travel experts for a wide array of destinations throughout the region. Our goal is to educate the UK travel trade by hosting events throughout the UK, where members can keep up-to- date about the latest happenings in Pacific Asia.
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Shizuoka, Japan offers ecotourism experiences
Shizuoka offers ecotourism experiences focused on supporting the local communities and small independent producers of green tea, wasabi and soya beans.
Matcha calligraphy to reduce food waste
The MatchaSho® experience is perfect for travellers keen to challenge their inner calligrapher. This is a unique activity seamlessly blending the serene art of zen Japanese calligraphy with the essence of beloved matcha green tea, while also contributing to the reduction of food waste by using tea leaves that would otherwise be unavoidably discarded during manufacturing processes. The session is taught by its creator calligrapher Ms. Shoran, who teaches participants how to write their name in Japanese Kanji characters using a powdered green tea solution instead of ink. While painting, the green tea ‘ink’ is of a vivid green colour and turns brown as time passes. Once the task is completed, participants are treated to a refreshing matcha ice-cream and gifted a calligraphy kit to take back home.
Passing on the 270 plus year old wasabi cultivation process
The four-hour Wasabi fields and Tofu-making workshop offers participants the opportunity to delve into the rich culinary heritage of two of Japan’s most iconic ingredients: wasabi and tofu. As the producer of more than half of all wasabi grown in Japan, Shizuoka is dotted with wasabi fields. For this experience, participants visit the fields of the onsen town of Shuzenji (perfect spot for a relaxing overnight stay with an array of traditional ryokan accommodation) to learn about the over 270 year old cultivation process directly from the local producers. This is followed by a hands-on tofu-making masterclass using locally sourced ingredients.
Mt. Fuji Nature E-bike Ecotour
This tour allows you to not only discover Shizuoka’s stunning scenery and Mt. Fuji foothills, but also its traditional life and local flavours enroute. The experience includes visiting Lake Tanuki, riding through a traditional Japanese village, trying fresh spring water from Mt. Fuji and fresh rainbow trout at a local farm, as well as riding to the World Heritage Shiraito Falls. For more information, view here.
How about experiencing nature through walking in Shizuoka?
There are a number of interesting and educational walking tours in the Izu Peninsula Unesco Global Geopark, to choose from.
One example: The 4.2km Amagi tour offers a two-hour walk starting and ending at Amagi Visitor Center. You’ll see volcanic rock formations, local history, shrines, plants, and wildlife, guided by an expert. It highlights wasabi cultivation, natural rivers, and ends at the 500-year-old Taro cedar, a prefectural natural monument.
Check out more walking tours here.
Please get in touch with Sandra at sandra@humewhitehead.co.uk for more information and training opportunities.
Going Green: Changing for the Better How Harbour Plaza Hotels & Resorts are reshaping travel for a healthier planet
Tourism has always been about enriching one’s experience through travel -discovering new landscapes, cultures, and perspectives. Sustainable travel isn’t just a trend; it represents a conscious change toward journeys that protect the planet while deepening our experiences. Today, many travellers choose airlines with clear commitments to reducing carbon emissions, along with travel service providers who actively work to reduce waste, conserve natural resources, lower energy consumption and support a circular economy where materials are reused instead of discarded.
Harbour Plaza Hotels & Resorts with 13 hotels and nearly 10,000 hotel rooms and serviced suites, is committed to integrating environmental, social governance principles into its business operations. This commitment extends across its suppliers, partners, colleagues and guests, ensuring that every aspect of the business contributes to protecting the environment. The group is a signatory to the Hong Kong Government’s Energy Saving Charter and 4T Charter (Target, Timeline, Transparency, Together), reinforcing its pledge to conserve energy and reduce emissions. These efforts align with the city’s vision of achieving carbon neutrality by 2050.
Eco Friendly Practices
• Energy efficient LED lighting, dimmers, and motion sensors save 15,000,000 kWh annually.
• Water efficient dual flush toilets and linen/towel reuse programmes conserve precious resources.
• Feasibility studies for solar panel installation highlight the group’s long term vision.
Waste Reduction & Recycling
• Recycling programmes for soap, glass, plastic bottles, aluminium cans, and cooking oil.
• Replacement of single use toiletries with pump dispensers and eco friendly bathroom amenities.
• Food waste recycling programme converts leftovers into biogas for electricity and compost.
• Digital transformation reduces paper usage through QR codes and electronic brochures.
Savouring Sustainability in Dining
• Partnering with local and regional suppliers to reduce carbon footprint.
• Supporting sustainable seafood and sourcing responsibly.
• Offering vegan, plant based, and special dietary options for greener dining.
• Monitoring food waste and introducing reduction initiatives across restaurants.
Silavadee Pool Spa Resort Strengthens Responsible Travel Commitment with Travelife Certification
Koh Samui, Thailand — Silavadee Pool Spa Resort reaffirms its long-term commitment to responsible travel following its achievement of Travelife Certification, an internationally recognised standard for sustainability in the tourism and hospitality industry.
Located on the pristine southern coastline of Koh Samui, Silavadee integrates sustainable practices across its operations—minimising environmental impact, supporting local communities, and upholding ethical labour standards—while continuing to deliver refined luxury experiences.
The resort focuses on energy and water efficiency, waste reduction, plastic-minimisation initiatives, and responsible sourcing through local farmers and suppliers. These efforts support the local economy and reduce environmental footprints, in line with Travelife’s sustainability criteria.
Silavadee also places strong emphasis on social responsibility, including fair labour practices, staff development, cultural preservation, and respect for human rights. Guests are encouraged to engage in responsible travel through meaningful experiences inspired by Thai traditions, wellness, and nature.
“Travelife Certification reflects our belief that true luxury must be responsible,” said the resort’s management. “It validates our ongoing efforts to protect our environment, empower our people, and create positive impact for the community we call home.”
With Travelife Certification, Silavadee Pool Spa Resort continues to position itself as a leading sustainable luxury destination in Thailand—offering conscious travellers authentic experiences without compromising comfort or quality.
MEMBERS DIRECTORY
Use our membership directory to browse PATA members and find contacts for DMCs, airlines, tourist boards & hotel partners in the Pacific Asia region.
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